Adorama - eCommerce

UI/UX Designer & Front-end Developer, 2019

🗒 Overview

US owned and operated electronics retailer founded in 1975. They sell new and used cameras, lenses, audio, video, drones, music instruments, and more in a massive, multi-floored Chelsea store in New York City.

Inventory management

🗒 Products

  • Cameras, lenses, audio, video, drones, and Instruments
  • Camping, hiking, climbing, cycling, and outdoor equipment
  • Rent digital cinema cameras, lenses, grips, lighting, photography, and video gear
  • Scuba diving, snorkeling, and underwater gear

🚀 Background

Work alongside multidisciplinary teams of designers, developers outside and in-house, marketers and product managers through an agile workflow.

Brand promotional educational microsite

Mobile view of raw mockup
Desktop view of raw mockup

🚀 Responsibility

  • Turn mockup design into a responsive front-end.
  • Allow customers to process exchanges, returns, and/or replacements of products online, instead of calling customer service.
  • Improve the experience of single or multiple items selected for exchange.
  • Allow for return or exchange of products in any category and provide proper user experience (UX) messaging.
  • Increase awareness of the return policy in checkout and in the account shopping list dashboard.
  • Provide user flow of multiple scenarios, wireframes, mockups and frontend solution as a guidance for the backend developer.
  • Improve new account creation in multiple sections of the eCommerce.
  • Email verification process for new or existing users.
  • Used user feedback tools like Google Analytics and Hotjar to implement accessibility changes that improved the website’s flow and reduced cart abandonment.